A focus on Customer Relationship Management (CRM) for business and how these are used for decision -making and coordination, control, analysis and visualisation of information.
This course will teach you what CRM systems are and how organisations can use them. You will develop an understanding of how data in a CRM system is used and important principles related to keeping data compliant and secure. You will also review some case studies from different industries to see how and why organisations use CRM systems and the potential benefits they offer.
Course Content
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